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B2B GrowthNewsIAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
B2B Growth

IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing

•November 4, 2025
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MarTech Series
MarTech Series•Nov 4, 2025

Why It Matters

Device spoofing inflates ad spend and erodes confidence in digital‑media transactions; the new attestation signal gives the ecosystem a verifiable proof of device authenticity, strengthening fraud detection, measurement quality and monetization for CTV and mobile advertising.

IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing

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