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B2B GrowthNewsIAB Tech Lab Pushes Privacy Standards Forward with GPP and DDRF Updates
IAB Tech Lab Pushes Privacy Standards Forward with GPP and DDRF Updates
B2B Growth

IAB Tech Lab Pushes Privacy Standards Forward with GPP and DDRF Updates

•October 23, 2025
0
MarTech
MarTech•Oct 23, 2025

Why It Matters

DDRF V2 standardizes object formats, encoding and security to streamline deletion requests and reduce compliance risk across the ad supply chain, advancing Project Rearc’s goal of privacy‑centric, interoperable standards for addressability and accountability.

IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates

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