IAB Tech Lab Pushes Privacy Standards Forward with GPP and DDRF Updates

Why It Matters

DDRF V2 standardizes object formats, encoding and security to streamline deletion requests and reduce compliance risk across the ad supply chain, advancing Project Rearc’s goal of privacy‑centric, interoperable standards for addressability and accountability.

Summary

IAB Tech Lab unveiled updates to its Global Privacy Protocol (GPP) and released Version 2 of the Data Deletion Request Framework (DDRF), both open for public comment through Dec. 1, 2025. The GPP now adds sections for Maryland, Indiana, Kentucky and Rhode Island, rearchitects signal transparency, and will shift to a biannual release cadence to help companies align with an expanding U.S. state‑level privacy landscape. DDRF V2 standardizes object formats, encoding and security to streamline deletion requests and reduce compliance risk across the ad supply chain, advancing Project Rearc’s goal of privacy‑centric, interoperable standards for addressability and accountability.