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B2B GrowthNewsIAB Tech Lab Unveils Agentic RTB Framework to Boost Real-Time Ad Trading Efficiency
IAB Tech Lab Unveils Agentic RTB Framework to Boost Real-Time Ad Trading Efficiency
B2B Growth

IAB Tech Lab Unveils Agentic RTB Framework to Boost Real-Time Ad Trading Efficiency

•November 13, 2025
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MarTech
MarTech•Nov 13, 2025

Companies Mentioned

GitHub

GitHub

Why It Matters

By dramatically reducing latency, ARTF can boost auction efficiency, increase revenue for publishers and advertisers, and accelerate the adoption of AI‑powered agents in programmatic media, reshaping the digital advertising ecosystem.

IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency

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