IBS Software Announces Strategic Collaboration Agreement with Amazon Web Services to Redefine Airline Retailing

Why It Matters

By modernising airline retailing with AI at its core, airlines can boost revenue, improve customer satisfaction, and accelerate innovation while shedding costly legacy systems. The collaboration positions both IBS Software and AWS as key enablers of the next generation of data‑driven travel commerce.

Summary

IBS Software has signed a multi‑year Strategic Collaboration Agreement with Amazon Web Services to co‑engineer iRetail, an AI‑first, cloud‑native airline retail platform that covers the full Offer‑Order‑Settle‑Deliver value chain. The platform replaces fragmented legacy systems with a unified, data‑driven foundation that delivers real‑time, hyper‑personalised offers and autonomous order processing, leveraging AWS’s global infrastructure for 99.99% availability. AWS will supply architectural guidance, technical resources, and a joint R&D roadmap to scale iRetail globally and unlock new AI‑driven revenue streams by 2027. Executives from both firms say the partnership aims to set a new industry benchmark for reliability, scalability and agentic AI in airline commerce.