Infobip Enhances Voice Solutions to Restore Consumer Trust in North America

Why It Matters

By standardizing verified caller IDs, Infobip helps businesses mitigate fraud‑related call avoidance, potentially increasing engagement and revenue while addressing a regulatory‑driven push for greater call authentication in the U.S. market.

Summary

Infobip is expanding its Voice platform in North America to accelerate adoption of its Branded Calling ID (BCID) service, partnering with major U.S. telecom carriers and leveraging its recent acquisition of Peerless Network, which gives it coverage of 98% of the country. The move aims to combat the surge in spam and spoofed calls that have caused three‑quarters of Americans to ignore inbound calls, according to Morning Consult data. Infobip, already serving over 3,000 voice customers worldwide—including brands like Uber and LG—will offer verified caller information to improve answer rates, restore consumer trust, and boost ROI for enterprise users. The initiative is supported by CTIA, which named Infobip an authorized partner in the growing BCID ecosystem.