IQIYI Concludes First Virtual Production Open Day, Showcasing How AI and Technology Are Transforming Filmmaking

Why It Matters

By industrializing virtual production and lowering costs, iQIYI accelerates the adoption of AI‑driven filmmaking across China, boosting creative efficiency and opening new revenue streams in film, TV, gaming and immersive media. The move positions iQIYI as a technology leader, potentially reshaping the competitive landscape of content production in the region.

Summary

iQIYI held its first Virtual Production Open Day in Hengdian, drawing nearly 200 film and TV professionals and showcasing its IQStage platform, which integrates over 20 patented technologies. The company reported a 125% year‑over‑year rise in virtual‑production projects in 2025 and cut daily studio rates to RMB 35,000, making the technology more affordable. AI tools such as automated concept‑art generation and 3D Gaussian Splatting are now embedded in its workflow, supporting a digital‑asset library of more than 30,000 items and enabling cross‑industry applications from film to XR. iQIYI also completed its first full‑cycle collaboration on a major theatrical film, underscoring its growing influence in China’s content‑creation ecosystem.