Keepit Signs Strategic Agreement with Hammer Distribution

Key Takeaways

• Keepit partners with Hammer to expand UK/Ireland presence.
• Local data centers address UK data sovereignty and compliance.
• Platform protects 14 SaaS apps, per‑seat pricing ensures predictability.
• Vendor‑independent architecture offers immutable backups regardless of SaaS status.
• Reseller network aims to boost cyber‑resilience for MSPs.

Pulse Analysis

The rapid migration of business applications to SaaS platforms has created a blind spot for many enterprises: protecting the data that lives outside traditional on‑premise backups. In the United Kingdom and Ireland, recent amendments to the Data Protection Act and the UK GDPR emphasize data sovereignty, forcing organizations to keep copies of critical information within national borders. This regulatory pressure, combined with a surge in ransomware incidents, has sparked a wave of demand for third‑party SaaS backup solutions that can guarantee rapid recovery without relying on the original service provider. Vendors that can combine compliance with resilience are now at a premium.

Keepit’s cloud‑native architecture answers that demand by offering an immutable, vendor‑independent recovery layer that stores backups in local UK data centres. The platform currently supports fourteen high‑value SaaS applications, from Microsoft 365 to Salesforce, and its roadmap promises regular additions based on market need. A per‑seat pricing model simplifies budgeting for both end‑users and channel partners, eliminating hidden costs and aligning expenses with actual usage. Because the backups are decoupled from the SaaS source, customers retain access even if the primary service experiences an outage, delivering true business continuity.

The strategic alliance with Hammer Distribution gives Keepit immediate access to a mature channel ecosystem of value‑added resellers and managed service providers. Hammer’s expertise in cybersecurity and data solutions enables localized support, faster deployment, and compliance assurance, which are critical differentiators in the UK market. For partners, the arrangement expands their portfolio with a high‑margin, subscription‑based service that can be bundled with existing cloud offerings, enhancing revenue streams and customer stickiness. As more enterprises prioritize cyber‑resilience, the Keepit‑Hammer partnership is poised to set a benchmark for collaborative go‑to‑market models in the data protection space.