LG Ad Solutions Introduces Agentiv, an AI-Powered Advertising Technology Platform

Why It Matters

The rollout reflects a broader industry shift toward AI‑driven ad tech solutions.

Summary

LG Ad Solutions, a global provider of Connected TV advertising technology, launched Agentiv, an artificial‑intelligence platform that powers its internal and external agents to automate and optimize campaign workflows. The platform builds a dedicated data infrastructure to integrate AI responsibly, enabling real‑time audience segmentation, performance analytics, and automated optimization across its CTV inventory. Agentiv is designed to boost operational efficiency, reduce manual effort, and improve return on ad spend for advertisers and publishers. The rollout reflects a broader industry shift toward AI‑driven ad tech solutions.