Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales

Why It Matters

Jones’ expertise in scaling multi‑channel revenue operations positions Madhive to capture rising demand for data‑driven local advertising, potentially boosting market share and client ROI.

Key Takeaways

• Peter Jones joins Madhive as SVP of Strategic Sales.
• Brings 20+ years across CTV, digital, DOOH.
• Aims to boost local media revenue with AI targeting.
• Supports partners like Fox, Hearst, News‑Press.
• Madhive scales with 400‑plus employees and omnichannel DSP.

Pulse Analysis

Madhive has carved a niche as the only ad platform built specifically for local markets, combining a local‑first omnichannel demand‑side platform (DSP) with a data marketplace and AI‑powered performance tools. As advertisers shift spend from national to hyper‑local campaigns, the need for sophisticated, programmatic solutions that can handle TV, CTV, digital and out‑of‑home inventory grows. Madhive’s integrated supply‑control center and Maverick AI engine address this demand by offering granular audience segmentation, transparent pricing and real‑time optimization, positioning the company as a technology leader in a fragmented media landscape.

The addition of Peter Jones, a former executive at ReachLocal, Premion and TEGNA, brings deep broadcast and digital expertise to Madhive’s sales organization. Jones has a track record of delivering more than 30% annual revenue growth for four consecutive years, and his experience in building scalable sales teams aligns with Madhive’s ambition to expand its footprint across local media groups. By overseeing strategic sales, he will likely accelerate adoption of AI‑driven targeting and flexible programmatic inventory, helping clients achieve tighter margins and faster campaign cycles while unlocking new revenue streams.

Industry observers see Madhive’s leadership expansion as a bellwether for the broader local advertising sector, which is expected to outpace national spend growth in the next five years. The company’s ability to integrate TV, CTV and digital under a single, data‑rich platform gives it a competitive edge against legacy ad servers and emerging SaaS entrants. As local broadcasters seek to modernize revenue models, Madhive’s blend of technology, talent and a growing client base—including Fox and Hearst—suggests it will play a pivotal role in shaping the future of localized, programmatic advertising.