Marigold PR Launches PRplus: AI Influence for the New Era of Search

Why It Matters

With generative AI supplanting traditional search, earned media is becoming the primary driver of online discovery, especially for regulated industries where paid channels are restricted; Marigold's offering helps clients capture AI‑driven traffic and sustain competitive relevance.

Summary

Marigold PR has introduced PRplus: AI Influence, a strategic communications service aimed at boosting B2B brands’ presence in AI‑generated search results through earned media coverage and AI discoverability reporting. The program, targeting North‑American firms in cannabis, technology and industrial sectors, bundles key‑message development, press releases, targeted outreach, an AI search audit and post‑campaign analytics. It responds to data showing over 80% of consumers now rely on AI for at least 40% of searches and that 95% of AI citations come from non‑paid, high‑authority sources, while only 16% of brands actively manage AI visibility.