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B2B GrowthNewsMarketers Say Their Trust in Measurement Is Stalled
Marketers Say Their Trust in Measurement Is Stalled
B2B Growth

Marketers Say Their Trust in Measurement Is Stalled

•October 21, 2025
0
MarTech
MarTech•Oct 21, 2025

Why It Matters

Facing potential cuts to analytics budgets and tech dissatisfaction, nearly half plan to boost spend on marketing mix modeling and 50% are adopting or planning AI/ML to automate reporting, underscoring urgent pressure to prove incremental ROI and align metrics to business outcomes.

Marketers say their trust in measurement is stalled

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