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B2B GrowthNewsMarketing Has a New Blueprint — and It’s Shaped by the Customer
Marketing Has a New Blueprint — and It’s Shaped by the Customer
B2B Growth

Marketing Has a New Blueprint — and It’s Shaped by the Customer

•November 11, 2025
0
MarTech
MarTech•Nov 11, 2025

Companies Mentioned

McKinsey

McKinsey

Adobe

Adobe

ADBE

OpenAI

OpenAI

Why It Matters

By moving from funnel‑centric to AI‑orchestrated, customer‑led ecosystems, marketers can increase relevance, reduce friction and drive higher conversion and loyalty, reshaping competitive dynamics across the advertising industry.

Marketing has a new blueprint — and it’s shaped by the customer

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