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B2B GrowthNewsMarketing Is Hard Work… Even in an Era of AI, Outsourcing, and Cheap Platforms
Marketing Is Hard Work… Even in an Era of AI, Outsourcing, and Cheap Platforms
B2B Growth

Marketing Is Hard Work… Even in an Era of AI, Outsourcing, and Cheap Platforms

•November 17, 2025
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Martech Zone Interviews
Martech Zone Interviews•Nov 17, 2025

Companies Mentioned

Google

Google

GOOG

Perplexity

Perplexity

Meta

Meta

META

TikTok

TikTok

X (formerly Twitter)

X (formerly Twitter)

LinkedIn

LinkedIn

Why It Matters

The author stresses that successful teams must continuously learn, experiment, and adapt, using technology as an amplifier rather than a substitute, making human expertise the true competitive advantage.

Marketing Is Hard Work… Even in an Era of AI, Outsourcing, and Cheap Platforms

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