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B2B GrowthNewsMartech’s Next Frontier: Agentic AI and the Birth of Self-Running Campaigns
Martech’s Next Frontier: Agentic AI and the Birth of Self-Running Campaigns
B2B Growth

Martech’s Next Frontier: Agentic AI and the Birth of Self-Running Campaigns

•October 24, 2025
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MarTech Series
MarTech Series•Oct 24, 2025

Why It Matters

The shift could free marketers to focus on strategy and creativity while raising governance, ethics and overreliance risks that firms must manage as campaigns gain operational independence.

Martech’s Next Frontier: Agentic AI and the Birth of Self-Running Campaigns

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