MediaCo Appoints Neida Gotay as Vice President, Integrated Sales

Why It Matters

Gotay’s appointment strengthens MediaCo’s ability to deliver unified, multicultural advertising at scale, accelerating growth in the fast‑growing Southeast market.

Key Takeaways

• Neida Gotay named VP Integrated Sales at MediaCo.
• Will oversee Orlando and Atlanta sales operations.
• Focus on multi‑platform revenue growth across Florida.
• Leverages 18 years Hearst experience in Spanish‑language markets.
• Supports launch of EstrellaTV Orlando and HOT TV.

Pulse Analysis

In today’s fragmented media landscape, advertisers increasingly demand integrated, multi‑platform campaigns that combine national reach with local relevance. MediaCo’s decision to create a Vice President of Integrated Sales reflects this shift, as the company seeks to unify its TV, audio, digital and streaming assets under a single revenue strategy. By centralizing oversight of both Orlando and Atlanta markets, MediaCo can streamline sales processes, offer advertisers consistent messaging, and quickly adapt to regional audience nuances. This structural move positions the firm to capture higher‑margin deals that leverage its growing portfolio of broadcast and digital properties.

Neida Gotay arrives with an 18‑year track record at Hearst Television, where she helped expand a network of Spanish‑language stations and built robust revenue models for multicultural audiences. Her expertise in navigating bilingual markets is especially valuable as MediaCo intensifies its focus on Florida’s diverse demographic, a region where Hispanic viewership continues to outpace national averages. Gotay’s proven ability to blend local market insight with national scale equips MediaCo to sell bundled inventory that meets advertisers’ goals for cultural relevance and broad exposure. This leadership depth is a rare asset in a competitive sales talent pool.

The timing of Gotay’s appointment coincides with MediaCo’s rollout of EstrellaTV Orlando (WDYB 14) and HOT TV (WDYB 14.2), expanding the company’s multicultural channel footprint. These launches create new inventory that can be packaged into integrated campaigns, giving brands a seamless path from local spots to regional sweeps. As third‑party cookies disappear and consent orchestration becomes critical, MediaCo’s unified sales approach offers advertisers transparent, data‑driven targeting across platforms. Gotay’s role will be pivotal in translating these capabilities into measurable revenue growth, reinforcing MediaCo’s position as a leading Southeast media partner.