Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce Marketing Cloud

Why It Matters

The partnership streamlines the complex integration of mobile loyalty across iOS and Android, enabling brands to offer seamless, real‑time rewards that drive engagement and measurable growth, while reducing development overhead and cost. It positions Merkle, Airship, and Salesforce as a unified solution provider in the rapidly expanding mobile loyalty market.

Summary

Merkle, the dentsu‑owned CX consultancy, has teamed with Airship and Salesforce Marketing Cloud to launch a mobile‑first loyalty accelerator that integrates Salesforce Loyalty Management with Airship’s real‑time mobile messaging and wallet capabilities. The solution lets marketers design and deploy loyalty programs across app, web, push, RCS and in‑store channels using a unified data and identity framework provided by Merkle. By combining Salesforce’s scalable loyalty foundation, Airship’s mobile engagement engine, and Merkle’s strategy and orchestration expertise, brands can accelerate time‑to‑market and deliver personalized, signal‑based experiences on customers’ mobile devices.