My Code Appoints Amani Duncan as Chief Executive Officer

Why It Matters

Duncan’s hire positions My Code to accelerate its multicultural marketing platform, giving Fortune 500 brands a proven cultural‑insight partner in a rapidly diversifying marketplace.

Key Takeaways

• Amani Duncan appointed CEO of My Code
• My Code targets fast‑growing cultural audiences
• Company earned 2025 ANA Multicultural & Inclusive Marketing Awards
• Duncan previously led BBH USA, guiding major brands

Pulse Analysis

My Code has carved a niche as the premier agency for "growth audiences"—the culturally influential consumer segments that brands increasingly chase. By blending a proprietary Intelligence Center with an in‑house creative studio and a robust owned‑media network, the firm translates cultural signals into measurable business outcomes. This model reflects a broader shift in advertising, where data‑driven cultural insight is as valuable as traditional demographics, enabling marketers to engage audiences where culture originates.

Amani Duncan’s appointment brings a track record of scaling creative agencies and delivering results for global brands. Her tenure at BBH USA, where she oversaw campaigns for Google, Netflix, and Walmart, demonstrated an ability to fuse cultural relevance with performance metrics. At My Code, Duncan is expected to tighten the "Decode, Develop, Direct" framework, leveraging her expertise to expand the agency’s creative output while deepening partnerships across owned and third‑party publishers. Her board roles at Fender and Advertising Week also signal a strategic emphasis on cross‑industry collaboration and thought leadership.

The leadership change underscores the rising importance of multicultural and inclusive marketing in the U.S. media landscape. As Fortune 500 companies allocate larger portions of their ad spend to culturally resonant content, agencies that can authentically navigate diverse communities gain a competitive edge. My Code’s recent award haul and its expanded portfolio of properties like Remezcla and HipLATINA position it to capture a larger share of this growing spend. Duncan’s vision will likely accelerate the firm’s scaling efforts, setting a benchmark for how cultural intelligence can be operationalized at scale.