New Partnership: Jellyfish Wins Cosnova Media Account

Why It Matters

The alliance highlights the increasing reliance of global beauty brands on AI‑powered media agencies to scale growth and improve ROI, while cementing Jellyfish’s position as a leading digital‑marketing provider in a competitive market.

Summary

Jellyfish has been selected as the new paid‑media partner for cosnova, the $1 billion‑revenue cosmetics group behind Essence and CATRICE. The agency will run cosnova’s paid social and broader media strategy across 14 key markets, leveraging its proprietary AI‑driven tools such as Pencil, Switchboard and the Share of Model™ platform. The deal underscores Jellyfish’s rapid rise as a data‑centric, generative‑AI‑enabled digital partner, promising faster, more precise campaigns for a challenger‑brand mindset. Cosnova expects the partnership to accelerate its international growth and deepen engagement with beauty consumers.