OSG Announces New Direct Mail and Digital Adoption Solutions at Q4 Elevate Event

Why It Matters

The innovations give OSG a competitive edge in the growing CCM market by offering measurable, multichannel acquisition tools, enabling clients to shift spend from costly broad‑based mailings to targeted, performance‑based outreach.

Summary

OSG unveiled two new offerings at its Q4 Elevate event: JourneyConnect Acquire™, a performance‑based direct‑mail platform that combines personalized print and digital assets for customer acquisition, and the JourneyConnect Digital Adoption Practice, which expands its portfolio to help clients drive adoption of digital communications. Both solutions integrate data‑driven targeting, real‑time analytics, and seamless multichannel delivery to improve response rates and reduce acquisition costs. The launch positions OSG to broaden its Customer Communications Management (CCM) suite beyond traditional print, targeting marketers seeking measurable ROI on omnichannel campaigns.