Persistent Launches Experience Transformation Studio to Scale AI-Powered Innovation and Immersive Client Experiences

Why It Matters

By embedding AI and human‑centered design early in development, the XT Studio helps enterprises cut rework, speed time‑to‑value and improve ROI, reinforcing Persistent’s position as a leading digital‑transformation partner in a market where experience differentiation is increasingly critical.

Summary

Persistent Systems announced the opening of its Experience Transformation (XT) Studio in Pune, a purpose‑built space that blends design thinking, UX consulting and AI‑first engineering to help enterprises create immersive, AI‑powered user experiences and accelerate product lifecycles. The studio offers dedicated design‑thinking workshops, co‑creation zones and industry‑specific showcase areas, serving as a co‑innovation hub where clients and partners can prototype and refine solutions in real time. CEO Sandeep Kalra highlighted the XT Studio as a tangible extension of Persistent’s AI‑first, platform‑led strategy, aimed at aligning business objectives with user expectations. The company plans to replicate the studio model in other key regions across India, the U.S., Europe and APAC.