System1 Introduces Test Your Ad Competitive Edge, the Only Emotion-Driven Creative Intelligence Platform to Help Brands Shape Creative Strategy

Why It Matters

By providing a real‑time, emotion‑based benchmark of ad performance, the platform gives brands a measurable competitive edge that can boost creative effectiveness and drive higher sales and profit margins.

Summary

System1 unveiled Test Your Ad Competitive Edge, an emotion‑driven creative intelligence platform that aggregates more than 100,000 ads into the world’s largest open effectiveness database. The service combines System1’s proprietary Premium emotional response metrics—Star, Spike and Fluency—with daily refreshed ad tracking, AI‑powered search, and spend data to let marketers benchmark their creative against competitors across 11 sectors and 108 sub‑categories. Features such as FaceTrace® analysis, real‑time rankings, trend notifications and optional consultancy aim to accelerate creative strategy, optimization and media investment decisions.