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B2B GrowthNewsThe Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI
The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI
B2B Growth

The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI

•November 17, 2025
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Martech Zone Interviews
Martech Zone Interviews•Nov 17, 2025

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Why It Matters

The author, Chris Golec, backs his case with industry data and offers a step‑by‑step roadmap for transitioning to view‑through measurement.

The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI

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