TrustRadius Goes Beyond the Buzzword with New AI Report Examining Real-World B2B Search and Buying Trends

Why It Matters

The findings confirm that AI has moved from hype to a core component of B2B decision‑making, forcing vendors to secure AI visibility in early research stages. It also signals sustained investment in AI capabilities and the need for genuine, value‑adding AI features as buyers become increasingly discerning.

Summary

TrustRadius, an HG Insights company, released the report "From Buzzword to Backbone: How AI Is Redefining B2B Search and Buying," based on a survey of its buyer community. The study found that 95% of respondents use AI at least weekly, with 69% using it daily, and 79% rely on ChatGPT, while the average worker uses three AI tools. AI is applied primarily to research (46%), writing (43%) and productivity tasks, and 45% of buyers—rising to 51% among enterprises—use AI in the software‑buying process, with 94% rating it helpful. Companies adopt AI mainly for efficiency (86%) and innovation (57%), and 32% are building proprietary AI tools, especially in larger firms where 54% do so, though 51% of workers report having an AI usage policy.