Viant Expands Direct Access in CTV with Magnite SpringServe Integration
•November 6, 2025
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MarTech Series•Nov 6, 2025
Why It Matters
By streamlining supply‑path transparency and performance, the integration helps advertisers achieve higher ROI and gives publishers stronger demand and control, accelerating growth in the rapidly expanding CTV market.
Viant Expands Direct Access in CTV with Magnite SpringServe Integration
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