What They Don’t Teach You About Marketing at Harvard Business School: Being Positionless by Optimove
•October 20, 2025
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MarTech•Oct 20, 2025
Why It Matters
The model shifts accountability and cycle time—trading committee queues for real‑time preparation, creative power and automated optimization—to accelerate revenue impact and learning velocity.
What they don’t teach you about marketing at Harvard Business School: Being positionless by Optimove
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