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B2B GrowthNewsWhy GTM Keeps Selling to the Least Profitable People
Why GTM Keeps Selling to the Least Profitable People
B2B Growth

Why GTM Keeps Selling to the Least Profitable People

•October 29, 2025
0
MarTech
MarTech•Oct 29, 2025

Why It Matters

Misallocating GTM spend on unprofitable buyers drags down margins and growth, while a profit‑focused, causal strategy improves efficiency and enhances shareholder returns.

Why GTM keeps selling to the least profitable people

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