You’re Paying Your Sales and Marketing Teams to Sabotage Each Other
B2B Growth

You’re Paying Your Sales and Marketing Teams to Sabotage Each Other

MarTech
MarTech•Oct 13, 2025

Summary

Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage each other appeared first on MarTech.

You’re paying your sales and marketing teams to sabotage each other

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