FINITE: B2B Marketing Podcast
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
AI Summary
In this episode, Deema Tamimi, VP Marketing at The Brief, discusses the growing need to humanise B2B brands amid AI‑driven sameness, arguing that customers now crave genuine soul, artistry and love rather than generic team photos. She shares insights from The Brief’s recent rebranding project, which prioritized authentic storytelling and emotional connection to break through market noise. The conversation highlights practical ways to infuse humanity into B2B marketing to stand out in the AI era.
Episode Description
Humanisation in B2B marketing almost feels like a buzzword.
But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI.
In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love.
Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with humanity.
Show Notes
Humanisation in B2B marketing almost feels like a buzzword.
But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI.
In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love.
Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with humanity.
Comments
Want to join the conversation?
Loading comments...