Renegade Marketers Unite
491: Pilot, Prove, Scale: How CMOs Lead Transformation
AI Summary
The episode explores how CMOs drive transformation by using pilots, quick wins, and clear roadmaps to make progress visible and sustain momentum. Chris Pieper discusses leveraging sales champions to pilot initiatives and prove pipeline impact, Putney Cloos outlines mapping "scrappy to industrial" milestones for scaling, and David Levy explains running parallel lanes to protect core operations while building future capabilities. Key takeaways include the importance of visible milestones, freeing resources from low‑value work, and hiring adaptable talent to thrive in ambiguity.
Episode Description
If you're not transforming, you're getting left behind. That reality makes transformation anything but presto change; it's a mindset shift, sustained motion, and a clear "why" your people can see themselves in.
To turn that into visible progress while keeping the ship pointed at a destination the business recognizes, Drew brings together Chris Pieper (ADP), Putney Cloos (Bombora), and David Levy (Foundever) to share how each leads transformation across differently scaled organizations. From making progress visible to earning belief across the org and sustaining momentum through the messy middle, they show how change takes hold.
In this episode:
Chris pilots with sales champions, proves pipeline impact, and turns small wins into momentum.
Putney makes the case for change, maps "scrappy to industrial strength" milestones, and scales what works.
David runs parallel lanes to protect the core while building the future, aligning his org to work ambidextrously.
Plus:
How to make progress visible with simple roadmaps and real milestones.
How pilots, quick wins, and pipeline proof bring sales along.
Why stopping low-value work frees resources for what matters.
What to hire for in ambiguity: people who try new things and move fast.
Tune in if you are steering big change and want practical ways to show progress, win belief, and keep momentum through the messy middle.
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
Show Notes
If you're not transforming, you're getting left behind. That reality makes transformation anything but presto change; it's a mindset shift, sustained motion, and a clear "why" your people can see themselves in.
To turn that into visible progress while keeping the ship pointed at a destination the business recognizes, Drew brings together Chris Pieper (ADP), Putney Cloos (Bombora), and David Levy (Foundever) to share how each leads transformation across differently scaled organizations. From making progress visible to earning belief across the org and sustaining momentum through the messy middle, they show how change takes hold.
In this episode:
-
Chris pilots with sales champions, proves pipeline impact, and turns small wins into momentum.
-
Putney makes the case for change, maps "scrappy to industrial strength" milestones, and scales what works.
-
David runs parallel lanes to protect the core while building the future, aligning his org to work ambidextrously.
Plus:
-
How to make progress visible with simple roadmaps and real milestones.
-
How pilots, quick wins, and pipeline proof bring sales along.
-
Why stopping low-value work frees resources for what matters.
-
What to hire for in ambiguity: people who try new things and move fast.
Tune in if you are steering big change and want practical ways to show progress, win belief, and keep momentum through the messy middle.
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
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