What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a new era.

Account-Based Marketing: Actian: Turning insights into client-led growth

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Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.

This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com

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2. Actian: Turning insights into client-led growth

Actian: Turning insights into client-led growth

Nov 27, 2025

What does it take to lead a marketing function at the center of

data-driven transformation, AI disruption, and rapidly shifting

buyer expectations? In this episode, Jennifer Jackson outlines how

Actian is reshaping marketing to meet the demands of a new era.

×#### About the Podcast

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com

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