Marketing Over Coffee
Chloe Wix Of Spotify On Building An Ad Platform For The Future
AI Summary
In this episode, Chloe Wix, Spotify’s Global Head of Product and Commercial Growth, explains how Spotify’s advertising platform has evolved from big branding pushes to a self‑service, always‑on model, detailing the split between the walled‑garden Ads Manager and the programmatic Spotify Ad Exchange, as well as its audio, video and display inventory. She highlights the growing role of generative AI in creating ad copy and audio, and how creators can leverage these tools for more engaging campaigns. Wix also shares her outlook on emerging technologies that will shape ad tech in the coming year, emphasizing the importance of seamless, data‑driven experiences for advertisers and listeners alike.
Why It Matters
Spotify’s hybrid ad stack gives brands scalable reach while unlocking programmatic revenue, positioning the company as a leader in audio‑centric digital advertising. The integration of generative AI accelerates campaign rollout, reducing costs and enhancing relevance for listeners.
Episode Description
In this Marketing Over Coffee: Learn about big branding campaigns vs always on, ad tech, generative ads and more! Direct Link to File Chloe is Spotify’s Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising. Starting […]
The post Chloe Wix Of Spotify On Building An Ad Platform For The Future appeared first on Marketing Over Coffee Marketing Podcast.
Show Notes
In this Marketing Over Coffee:
Learn about big branding campaigns vs always on, ad tech, generative ads and more!
Chloe is Spotify’s Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising.
Starting at Digitas (past interview), and over to SnapChat
Transitioning from branding plays to self service ad platform
What’s the Spotify ad platform made up of today?
The walled garden Ads Manager vs. the Spotify Ad Exchange for programmatic
Instream audio, instream video, and display ads
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AdTech for creators and their promotional goals
Switching from big launch to always on campaigns
What’s on your radar for the next year as far as new technologies?
The GenAI Audio Tool – creating the copy, selecting the voice
Listeners are more receptive if there’s a background track
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