Social Media Marketing Podcast
Email Segmentation: Getting More Sales With Less Traffic
AI Summary
In this episode, host interviews email marketing specialist Chris Orzechowski about the power of email segmentation to boost sales without increasing traffic. They discuss how breaking down a broad audience into smaller, behavior‑based groups enables more personalized, relevant messages that drive higher open and conversion rates. Chris shares practical steps for implementing segmentation, including data collection, list hygiene, and testing, and highlights real‑world examples where targeted emails outperformed generic blasts. Listeners walk away with actionable tactics to refine their email strategy and achieve greater revenue with less effort.
Episode Description
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.
Guest: Chris Orzechowski | Show Notes: socialmediaexaminer.com/695
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Show Notes
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.
Guest: Chris Orzechowski | Show Notes: socialmediaexaminer.com/695
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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