Gold, Growth, And Getting Better Ft. Ostbye

In the latest In The Loop episode, OSPI’s president Craig McBean breaks down a record‑breaking fourth quarter, driven by the 2025 acquisition of Victor Corporation and a strategic shift to internal manufacturing that helped sidestep tariff pressures. The combined revenue surge underscores how expanding product portfolios and consolidating supply chains can translate into tangible top‑line growth for jewelry distributors. McBean also highlights the importance of leveraging technology platforms, like Punchmark, to streamline e‑commerce operations and capture higher average order values amid rising precious‑metal costs.

Beyond the numbers, McBean reveals a leadership evolution from pure profit pursuit to a balanced focus on customer satisfaction and employee wellbeing. By adopting the Entrepreneurial Operating System (EOS), OSPI has aligned its entire organization around a clear vision, measurable priorities, and consistent communication. Regular peer‑group meetings in Minneapolis provide a sounding board for challenges, fostering humility and continuous learning. This cultural shift not only improves internal morale but also translates into stronger retailer relationships, as the company prioritizes simplicity, reliability, and a superior buying experience for independent jewelers.

Market trends round out the conversation, with soaring gold prices inflating average order values while transaction volumes remain steady. McBean notes a resurgence of classic designs—yellow gold, bezel settings—that resonate with independent retailers and their consumers. The gradual integration of Victor’s product line, which overlaps only 20% with OSPI’s existing catalog, offers retailers expanded choices without forcing brand switches. Together, these dynamics illustrate how strategic acquisitions, disciplined operating systems, and responsive product strategies can sustain growth in a competitive jewelry landscape.