Social Media Marketing Podcast
How to Establish Thought Leadership on YouTube
AI Summary
In this episode, host Michael Stelzner and guest Amy Landino explore how creators can build thought leadership on YouTube using the Four P's framework—Purpose, Positioning, Production, and Promotion. Landino shares practical tactics for turning expertise into long‑form video content that consistently attracts qualified clients without relying on viral hits. Listeners gain actionable insights on planning video topics, optimizing channel branding, and leveraging YouTube’s algorithm to generate a steady referral pipeline. The conversation underscores the importance of consistency, audience‑first storytelling, and measuring results to refine a sustainable YouTube strategy.
Why It Matters
YouTube’s algorithmic reach offers consultants a scalable channel for client acquisition, turning expertise into measurable revenue streams. Mastering the Four P’s gives creators a repeatable system to dominate niche authority and outpace traditional referral models.
Episode Description
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino.
Guest: Amy Landino | Show Notes: socialmediaexaminer.com/691
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Show Notes
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino.
Guest: Amy Landino | Show Notes: socialmediaexaminer.com/691
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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