The Marketing Companion
Humane versus Human Marketing
AI Summary
Mark Schaefer and Mathew Sweezey explore the distinction between "human" marketing—aimed at emotional connection—and "humane" marketing, which prioritizes delivering fast, effortless help to customers, often via AI. They argue that while heartfelt storytelling remains valuable, the immediate impact of AI-driven, user‑centric solutions can boost short‑term results and build trust. The discussion highlights how marketers can balance empathy with efficiency, leveraging AI to meet real needs without sacrificing authenticity.
Episode Description
Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.
Show Notes
Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.
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