The Marketing Companion
Sustaining a Personal Brand in Trying Times
AI Summary
Jay Acunzo and Mark Schaefer explore how they’ve maintained prolific personal content creation over years by treating content creation as a lifestyle rather than a task, emphasizing mindset shifts, disciplined routines, and strategic focus on authenticity. They share practical tactics for staying consistent during challenging periods, such as setting clear intentions, leveraging community support, and aligning content with core values. Both guests draw on their expertise—Mark as a marketing strategist and author, and Jay as a storytelling consultant—to illustrate how purposeful habits and a resilient mindset can beat the odds and sustain a personal brand.
Episode Description
Jay Acunzo and Mark Schaefer discuss their success in sustaining their personal content production for years, even decades. They discuss their mindset and strategies of incorporating a content lifestyle and beating the odds.
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.
For more of Mark's insights every week, subcribe to his award-winning blog.
Mark also offers classes in personal branding and professional speaking.
Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece. Learn more at jayacunzo.com
Show Notes
Jay Acunzo and Mark Schaefer discuss their success in sustaining their personal content production for years, even decades. They discuss their mindset and strategies of incorporating a content lifestyle and beating the odds.
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.
For more of Mark's insights every week, subcribe to his award-winning blog.
Mark also offers classes in personal branding and professional speaking.
Jay Acunzo consults experts and entrepreneurs to differentiate their messages and content. He hosts the podcast How Stories Happen, where guests dissect signature stories piece by piece. Learn more at jayacunzo.com
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