Social Media Marketing Podcast
The Death of Organic Reach: What Works Right Now
AI Summary
In this episode, host interviews social media experts Sean Cannell and Mari Smith about the collapse of organic reach on platforms like Facebook, Instagram, and YouTube due to AI-driven, interest‑based algorithms. They explain why traditional posting tactics no longer work and outline practical strategies—such as leveraging short‑form video, community engagement, and paid amplification—to rebuild visibility and create a resilient marketing mix. Both guests stress the importance of focusing on audience intent, testing content formats, and integrating data‑driven insights to stay ahead in the evolving landscape.
Episode Description
Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith.
Guests: Sean Cannell & Mari Smith | Show Notes: socialmediaexaminer.com/698
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Show Notes
Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith.
Guests: Sean Cannell & Mari Smith | Show Notes: socialmediaexaminer.com/698
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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