The Marketing Companion
Truth Is Now a Luxury
AI Summary
In this episode Mark Schaefer announces a major shift for The Marketing Companion while co‑host Sandy Carter discusses how deep‑fake technology is flooding even top brands and leaders, eroding trust. They explore how the accelerating pace of AI is reshaping marketing tactics, forcing faster decision‑making and new creative approaches. The conversation also looks at the emergence of humanoid AI agents and what that means for human‑centric branding. Both hosts draw on their expertise—Schaefer as a marketing strategist and author, and Carter as a former IBM/AWS leader and AI‑first advocate—to argue that authenticity will become a premium commodity.
Why It Matters
Deep‑fakes and hyper‑fast AI tools are reshaping how brands protect authenticity and engage audiences, making truth a competitive advantage. Marketers must adapt quickly or risk losing credibility in an increasingly synthetic media landscape.
Episode Description
Mark Schaefer begins the show with a significant announcement about the future of The Marketing Companion. Co-host Sandy Carter kicks off a discussion about how Deep Fakes are overwhelming even the most famous brands and company leaders. Mark and Sandy also cover the impact of AI speed on marketing, the rise of the humanoids and more.
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.
Sandy Carter is COO of Unstoppable Domains and has held marketing leadership positions at IBM and AWS. She is the author of AI First, Human Always.
Show Notes
Mark Schaefer begins the show with a significant announcement about the future of The Marketing Companion. Co-host Sandy Carter kicks off a discussion about how Deep Fakes are overwhelming even the most famous brands and company leaders. Mark and Sandy also cover the impact of AI speed on marketing, the rise of the humanoids and more.
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.
Sandy Carter is COO of Unstoppable Domains and has held marketing leadership positions at IBM and AWS. She is the author of AI First, Human Always.
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