B2B Growth
10 Questions That Reveal the Truth About a Marketing Partner
•November 19, 2025
Original Description
Choosing the right marketing agency can make or break your business — and in this episode, John Jantsch shares the 10 essential questions every business owner must ask before hiring a marketing partner. Using real-world examples and industry red flags, he breaks down how to protect your data, evaluate reporting, connect tactics to strategy, and spot agencies that overcharge while underdelivering. If you’ve ever worried about getting ripped off or want to make smarter marketing decisions, this episode gives you the clarity and confidence you need. Discover how to avoid costly mistakes and choose a partner that truly drives results.
Today we discussed:
00:00 Introduction
01:15 Who Owns Your Data?
02:43 Defining Success
03:36 Strategy Alignment
04:19 Exit Strategies
05:06 Daily Work Breakdown
05:47 Ask For A Sample Report
06:09 AI & Human Oversight
07:10 Collaboration Process
07:41 Strategy Before Execution
08:46 Knowledge Transfer
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