Accelerate Pipeline with 1:1 LinkedIn Ads & More

Why It Matters

With broad declines in inbound leads, B2B marketers face mounting pressure to adopt targeted paid strategies to preserve revenue; the webinar aims to equip agencies and in‑house teams with immediate tactics to recover pipeline performance.

Summary

Single Grain opened a webinar on accelerating B2B pipeline amid a weakening lead environment, reporting that many service firms are seeing lead flow drops of roughly 30–75%, with the host’s own business down about 35–45% month‑over‑month. The session featured Steph, the agency’s head of paid media, who outlined observed trends across platforms (Meta, Google, LinkedIn) and planned to share tactical approaches—including 1:1 LinkedIn ads—to help marketers stabilize and grow pipeline. The presenters invited global attendees to participate and submit questions, promising actionable takeaways for B2B teams. The meeting was recorded for later viewing.

Original Description

LinkedIn is no longer the buttoned-up platform it used to be. Perfectly curated content and broad targeting just don’t cut it anymore—especially when clicks are expensive and engagement cycles are slowing down.

If you want to break through the noise, you need to get personal, run full-funnel campaigns, and move from “spray and pray” tactics to true account-based marketing (ABM).

In this session, Eric Siu, CEO of Single Grain, and Stephanie Balaconis, Single Grain’s Director of Paid Media, will show you how to turn LinkedIn into a precision pipeline engine.

From cutting through boring creative to running personalized 1:1 ads that call out target accounts by name, you’ll see how the best B2B marketers are using ABM strategies to accelerate deal velocity and drive measurable revenue impact.

What You’ll Learn:

- Why traditional LinkedIn ads are losing effectiveness—and how to fix it

- The creative frameworks that consistently outperform “safe” brand templates

- How to structure a true ABM funnel: TOF, MOF, and BOF campaigns that build trust before the demo ask

- The role of thought leader ads, video, and document ads in warming up accounts

- How to personalize ads at the company level (logos, names, industries) for 1:1 engagement

- The metrics that matter: measuring influenced pipeline, velocity, and deal size lift

- Common pitfalls in LinkedIn ABM campaigns—and how to avoid them

+ Participate in a live Q&A to apply these strategies to your specific business

This is your chance to learn how to cut wasted spend, accelerate pipeline, and build a LinkedIn ad strategy that actually moves revenue.

Reserve your spot now!