B2B Growth
How the Microsoft Dynamics 365 Team Doubled Their 7-Figure Deals
•December 18, 2025
Original Description
đŸ’¡ Get our FREE guide to turning any presentation into a compelling story that moves people to action using the Duarte Methodâ„¢: https://drte.co/4m9w9ne
When Microsoft's Dynamics 365 team came to Duarte in 2019, they had a critical problem...
Sales reps were selling individual point solutions to junior buyers instead of landing enterprise-wide deals with senior decision-makers.
Despite having a powerful suite of AI-enabled products, they lacked a unified story that could move larger deals forward.
In this episode of Duarte Backstage, Chief Customer Officer Becky Bausman reveals exactly how we helped Microsoft align seven product leaders, craft one compelling suite story, and double their number of seven-figure deals in just six months.
You'll learn how to:
- Diagnose whether you have a message strategy problem or a storytelling problem before wasting time on the wrong solution
- Ask discovery questions that uncover hidden misalignments across your leadership team
- Facilitate productive alignment sessions that force decisions instead of prolonging disagreement
- Test whether your differentiation actually changes customer behavior or just sounds good internally
- Frame complex problems with one power question that unlocks forward movement
- Leverage AI to accelerate synthesis work from weeks to days while keeping the human insight that builds trust
- Choose story concepts that help buyers envision their future state instead of drowning in feature lists
- And much more
Whether you're leading sales enablement, executive communications, or trying to align leadership on your company's story, this conversation reveals the exact process that transforms message confusion into measurable revenue growth.
Like what you see? Check out Duarte on other channels:
Contact a Duartian: https://drte.co/contact
#salesenablement #businessstorytelling #executivecommunication #b2bsales
Comments
Want to join the conversation?
Loading comments...