Program Overview: Ignite a Word of Mouth Wave

Why It Matters

With fewer than 1% of businesses having a deliberate word-of-mouth strategy despite its outsized influence, the program targets a major, underexploited growth lever that is harder for AI to counterfeit and can drive authentic, cost-effective customer acquisition.

Summary

Ignite a Word of Mouth Wave is a program that teaches businesses how to intentionally create customer-driven promotion by turning satisfied customers into volunteer marketers. The presenter argues that word of mouth—already influencing over half of purchases—is becoming more valuable as AI makes other marketing easier to fake. The program, built on proprietary research and a best-selling book, offers a practical framework, industry-specific examples, and actionable steps to generate notable customer conversations. It promises engaging delivery and measurable outcomes for organizations seeking organic growth.

Original Description

Program overview of Ignite a Word of Mouth Wave: How to Stand Out and Create Customer Conversations, by keynote speaker Jay Baer.

The best way to grow any business is for your customers to grow it for you.

But achieving this requires delivering a customer experience that sparks conversations. Word of mouth drives 50% of all purchases, yet it's often overlooked. We can't assume our customers will talk about us—they need a compelling story to share.

In "Ignite a Word of Mouth Wave: How to Stand Out and Spark Conversations," Jay Baer offers a hilarious and interactive presentation filled with real-world examples and cutting-edge research.

He reveals how to craft a unique story for your business, transforming customers into your most effective sales and marketing force.

This powerful keynote inspires real change among attendees, reshaping their understanding of how customer experience intersects with marketing, sales, and operations. The insights provided lead to significant growth and enhanced cooperation.

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

JayBaer.com