Should You Build A ChatGPT App?

Why It Matters

Rapidly adopting emerging distribution channels can confer outsized competitive advantage; investing modest development time now could deliver significant customer reach and market positioning if ChatGPT’s app ecosystem gains traction. The decision highlights a broader shift toward treating AI platform storefronts as strategic go-to-market opportunities.

Summary

A creator and CTO discuss treating ChatGPT’s new app platform as a potentially huge distribution channel—comparable in opportunity to Apple’s original App Store—despite uncertainty over its longevity. They argue the upside outweighs the downside: a few weeks’ development could yield outsized visibility and customer engagement if early apps capture rankings and traction. Accordingly, they’ve begun experimenting internally and pitching the channel to clients as a low-cost, high-reward play. The hosts acknowledge the possibility of failure but view early adoption as a sensible bet given the platform’s 800 million-user scale claim.

Original Description

ChatGPT just launched its apps and unlocked a new distribution channel with 800M+ users.

This feels like the App Store in 2008, huge first-mover advantage if you’re fast.

Risk a few weeks now or miss out for years...