B2B Growth

The Sales Presentation Framework That Secured 9-Figure Contracts

Nancy Duarte
Nancy Duarte•Nov 20, 2025

Original Description

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You've done the research. You know your product inside and out. But when it's time to present, your prospects nod politely...and then go with a competitor.
The problem isn't your solution, it's how you're presenting it.
Most sales presentations fail because they focus on features and benefits without addressing the real problems keeping prospects up at night. Even worse, they don't anticipate objections, leaving prospects to talk themselves out of buying before you've even finished.
In this video, I reveal the sales presentation framework that has secured multiple nine-figure contracts for our clients.
You'll learn:
- How to truly understand your prospect's problems, their actual day-to-day reality
- The empathy technique that helps you predict objections before they happen
- How to identify and speak to the four types of decision-makers in the room
- The presentation framework that creates tension and gets buy-in
- How to strategically address objections in real-time before they derail your pitch
- And much more
Whether you're pitching to executives, department heads, or buying committees, this proven framework works across every industry and sales situation.
00:00 Introduction
00:40 Part 1
05:30 Part 2
08:42 Part 3
10:47 Conclusion
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#salespresentation #salespitch #salestraining #b2bsales

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