We Changed Our Entire Cold Email Setup (New Rules)

Jay Feldman
Jay FeldmanNov 10, 2025

Summary

The video outlines a major overhaul of cold‑email infrastructure after Google disabled thousands of mailboxes, prompting the creator to redesign his system. Key changes include eliminating custom tracking domains, moving away from legacy Google panels toward reseller‑based accounts and high‑quality SMTP providers, and leveraging Instantly AI’s advanced deliverability tools such as inbox‑placement testing and AI‑driven blocklists. He also stresses keeping daily send volume low and automatically blocking hostile or unsubscribed prospects to avoid spam complaints. Finally, he compares Instantly’s native features with Email Bison’s walled‑garden approach for agencies seeking tighter control.

Original Description

The rules of cold email marketing have changed. This update goes over all the changes to our cold email setup including the software and tools we are using and the cold email mailboxes.
Still using Instantly.ai or smartlead? Hear about the new cold email software we are using.
Still using google mailboxes? We are switching to these mailboxes. If you're serious about b2b lead gen, then you need to learn how to cold email.
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