B2B Growth
Why the HARDEST Marketing Strategy Is Your BIGGEST Advantage
•January 7, 2026
Original Description
Community isn’t a “nice to have.” It’s the hardest — and most powerful — marketing advantage you can build.
In this video, I break down why brands like Apple and Nike don’t panic over algorithm changes, rising ad costs, or platform shifts. They don’t rent attention — they own relationships.
Most companies think they’re building community when they’re really just collecting followers, Slack members, or Discord sign-ups that never interact. Real community is different. It compounds over time, lowers customer acquisition costs, increases retention, and becomes a competitive moat your competitors can’t copy.
I walk through the exact framework for building a community that actually works — without hype, parties, or vanity metrics.
In this video, you’ll learn:
-Why audiences are rented but communities are owned
- The WordPress model most marketers completely ignore
- How to define a shared problem instead of promoting your product
- Why small, recurring gatherings beat big events every time
- How to create member-to-member value (not a fan club)
- Why difficulty is the entire point — and the advantage
If you want a marketing strategy that survives algorithm changes and compounds long-term, this is where it starts.
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