Heritage Menswear Brand Sri Ram & Son Appoints Sunil Goklani as MD, CEO to Drive Global Expansion

Why It Matters

The appointment equips Sri Ram & Son with seasoned leadership to scale its heritage appeal globally, positioning the brand to capture rising demand for premium Indian menswear abroad.

Key Takeaways

• Sunil Goklani named MD/CEO of Sri Ram & Son
• Over 30 years retail experience across premium fashion brands
• Expansion plan targets domestic and international premium menswear markets
• Strategy balances heritage craftsmanship with modern global positioning
• Mohan family backs growth with portfolio of established fashion labels

Pulse Analysis

Heritage brands like Sri Ram & Son have long leveraged Indian craftsmanship to dominate the domestic premium menswear segment. As consumer confidence rises and disposable incomes grow, the market is witnessing a shift toward luxury apparel that blends tradition with contemporary style. This backdrop creates fertile ground for legacy labels to transition from niche domestic players to global contenders, especially as e‑commerce and cross‑border logistics improve.

The appointment of Sunil Goklani signals a deliberate move to harness seasoned retail expertise. Goklani’s three‑decade track record includes leadership roles at YY Yonex, Blackberrys, and Bestseller’s Indifusion business, giving him a nuanced understanding of brand positioning, supply‑chain optimization, and omnichannel growth. Backed by the Mohan family’s diversified fashion portfolio, his mandate is to modernize Sri Ram & Son’s go‑to‑market strategy while safeguarding its 140‑year heritage—a balance that can attract both traditional clientele and younger, globally minded consumers.

Looking ahead, the brand’s expansion blueprint focuses on scaling flagship stores in key Indian metros and establishing a foothold in high‑potential overseas markets such as the Middle East, Southeast Asia, and Europe. By leveraging the group’s existing brand network, Sri Ram & Son can achieve economies of scale in sourcing premium fabrics and streamline distribution. Successful execution could reshape the premium menswear landscape, prompting competitors to reevaluate their own heritage narratives and global ambitions.