Agent99 and Born to Host Free Senior Marketer Webinar ‘Bravery, Budget & Bullsh*t: What Actually Drives Impact’ at 12pm, March 12

Why It Matters

The webinar addresses the urgent need for CMOs to prove ROI in an environment of shrinking resources, offering actionable insights that can reshape budget allocation and strategy. Its focus on real‑world testing and demand‑centric storytelling makes it highly relevant for marketers seeking measurable impact.

Key Takeaways

• Australian marketers face budget cuts despite nominal spend growth
• Teams are leaner, automation accelerating, scrutiny intensifying
• Webinar reveals overspending areas and high‑ROI tactics
• Agencies share how they pressure‑test ideas before launch
• Storytelling prioritized over channel‑driven content creation

Pulse Analysis

In 2026, senior marketers confront a paradox: headline advertising budgets appear to rise, yet many Australian firms are tightening spend, cutting staff, and demanding more proof of commercial impact. The pressure stems from heightened board scrutiny, accelerated automation, and a competitive landscape where every dollar must justify measurable returns. This environment forces marketers to shift from volume‑driven campaigns to precision‑focused initiatives that align tightly with revenue goals.

The upcoming “Bravery, Budget & Bullsh*t” webinar offers a rare, candid look at how top agencies dissect budget decisions. Co‑founders Sharon Zeev Poole of Agent99 and David Coupland of Born will walk participants through their internal playbooks, revealing which concepts are killed early and which generate the strongest ROI. By emphasizing storytelling that creates demand rather than merely filling channels, the session promises practical frameworks for reallocating spend toward high‑impact tactics while avoiding the “hot bullshit” of trend‑chasing.

For senior marketers, the takeaways are clear: adopt a disciplined, test‑first mindset, prioritize demand‑driven narratives, and leverage automation to do more with less. Attendees will leave with actionable criteria for evaluating spend, a checklist for pressure‑testing ideas, and a refreshed perspective on aligning marketing budgets with tangible business outcomes. Register now to gain a competitive edge in an increasingly scrutinized market.