Current Global MENAT Appoints Jacquelyn Moulds as Director for Client Experiences

Why It Matters

Bringing a veteran client‑leadership executive on board strengthens Current Global’s ability to capture larger, more complex accounts in the fast‑growing MENAT market. The move underscores the firm’s confidence in the region’s PR sector and its ambition to become a dominant player.

Key Takeaways

• Jacquelyn Moulds joins as Director for Client Experiences at Current Global MENAT
• Moulds brings nearly two decades of integrated communications and agency leadership
• Agency recently won multiple Agency of the Year awards across PR bodies
• Role focuses on leading hero clients and advancing senior leadership strategy

Pulse Analysis

The MENAT region has emerged as a hotbed for communications and public‑relations activity, driven by mega‑projects, tourism initiatives and a surge in digital commerce. Agencies that can blend global network resources with local cultural insight are winning the trust of multinational brands. Current Global, founded just four years ago, has leveraged this dynamic by positioning itself as a hybrid model—offering the scale of a network while maintaining the agility of an independent boutique. Its recent award sweep reflects both creative excellence and a deep understanding of regional market nuances.

Leadership talent is a critical differentiator in an industry where client relationships hinge on strategic insight and execution speed. Jacquelyn Moulds arrives with a portfolio that includes agency turnarounds and integrated campaign leadership across the Gulf. Her experience at The Romans, where she helped re‑launch the firm in the UAE, equips her to navigate the complex stakeholder ecosystems that characterize high‑profile accounts like Dubai Tourism and Uber. By placing her at the helm of client experiences, Current Global signals a commitment to elevating service delivery, fostering deeper client partnerships, and expanding its roster of "hero" accounts.

Looking ahead, the combination of award‑winning work and seasoned leadership positions Current Global to capture a larger share of the MENAT spend, projected to exceed $10 billion annually on PR and communications services. The firm’s ability to attract top talent like Moulds may also inspire competitors to double down on senior hires, intensifying the talent war in the region. For clients, this translates into more sophisticated, data‑driven storytelling and a stronger strategic voice in a market where brand perception can sway tourism flows, investment decisions, and consumer behavior. As the agency scales, its success will likely serve as a bellwether for the broader evolution of the PR industry in the Middle East and North Africa.